Community investment budgets on the rise

One-half of firms have employee-matching donation program: Conference Board
By Amanda Silliker
|Canadian HR Reporter|Last Updated: 05/17/2013

Every year, about 20 university and college students receive a grant averaging $5,000 from the Co-operators Group to undertake a sustainability initiative in their community.

“Organizations traditionally give to NGOs (non-governmental organizations), charities, non-profits, but how many people give to a student who says, ‘I’ve got a program about sequestration of carbon offsets at my university’ or ‘I want to start a bee farm in my little community’?” said Barbara Turley-McIntyre, senior director, sustainability and corporate citizenship, at the Co-operators Group in Guelph, Ont.

“They do more with $5,000 than many traditional organizations can do because they don’t have that whole administrative infrastructure.”