It’s all about teamwork

Fitness challenges can be more fun – and effective – with groups involved
By Veronica Marsden
|Canadian HR Reporter|Last Updated: 06/04/2013

With tight budgets, organizations are looking for easy-to-implement and cost-effective ways to support employee health, improve engagement and build spirit at the workplace.

A fitness challenge is a great way to launch a wellness program, especially with the support and participation of leaders. When Direct Energy revamped its corporate wellness program in 2011, the senior executives asked to be involved to demonstrate they were 100 per cent behind it.

The marketing department produced a video to promote the challenge to the company’s 6,500 employees throughout North America. The executive team challenged everyone to join a month-long walking challenge and the CEO and president wore funky running shoes for the shoot.