Dialing up a new workforce

Yellow Pages Group makes radical changes to recruitment, training and culture
By Lise Lavoie
|Canadian HR Reporter|Last Updated: 07/14/2013

The transformation of a company, particularly one as large and established as Yellow Pages Group (YPG), is much like doing a steep bank with a large passenger airplane — it’s destabilizing for all inside and can have lingering effects.

Like many companies transforming business activities to meet current needs, this has meant major changes in how our company manages HR. Changing from a legacy publisher to a digital media and marketing solutions provider forced us to adapt how we onboard talent and shift the corporate culture to better reflect an evolving workforce and business.