Employees potential ‘social advocates’

Like it or not, they’ll talk about their company on social media — so HR should be prepared
By Liz Bernier
|Canadian HR Reporter|Last Updated: 02/10/2014

Having a detailed social media policy written out in black and white is common practice. But drafting that formal policy shouldn’t be the beginning and end of HR’s involvement in social media.

Employees increasingly want to participate in social media conversations and act as social “brand ambassadors” for their organization. But to do so effectively, they need solid training and guidance — one of many reasons why HR needs to take more of a hands-on leadership role when it comes to social media, according to Jeff Waldman, Toronto-based founder of Stratify and SocialHRCamp.

“In most organizations today, social media is owned by marketing or PR… but HR needs to be involved in that,” he says. “The value that social media offers HR is huge, yet the adoption of social media by HR practitioners, globally, is quite low. So there’s this huge gap there.”