Employee activists represent ‘huge opportunity’ for employers

Just one-third of employers encourage social stewardship: Survey
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 05/06/2014

One out of every five of your employees is likely an activist. And another 43 per cent of Canadian workers have the potential to become activists, according to a survey by PR firm Weber Shandwick.

Employers that don’t tap into this pool of enthusiasm could be missing out on a lot of potential.

These activists make their engagement visible — they draw visibility to their workplace, defend their employers from criticism and act as advocates, both online and off. And they’re not quite the same as brand ambassadors, said Madeline Long-Duke, vice-president of employee engagement at Weber Shandwick in Toronto.