Rewording the job adEmphasizing what a role offers can attract better-quality candidates than simple job requirementsBy Sarah Dobson08/10/2015|Canadian HR Reporter|Last Updated: 08/07/2015 Listing job requirements — such as skills, education or responsibilities — is a given in pretty much all job ads. But if employers want to attract star candidates, this might not be the best approach. Instead, emphasizing the total rewards on offer could be a better solution, according to a study.Most ads focus almost exclusively on demands-ability (D-A) fit or job requirements, with very little information about what can be offered to the applicant, according to Derek Chapman, associate professor in the department of psychology at the University of Calgary, and co-author of Does Emphasizing Different Types of Person-Environment Fit in Online Job Ads Influence Application Behavior and Applicant Quality? Evidence from a Field Experiment. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.