Rewording the job ad

Emphasizing what a role offers can attract better-quality candidates than simple job requirements
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 08/07/2015

Listing job requirements — such as skills, education or responsibilities — is a given in pretty much all job ads. But if employers want to attract star candidates, this might not be the best approach. Instead, emphasizing the total rewards on offer could be a better solution, according to a study.


Most ads focus almost exclusively on demands-ability (D-A) fit or job requirements, with very little information about what can be offered to the applicant, according to Derek Chapman, associate professor in the department of psychology at the University of Calgary, and co-author of  Does Emphasizing Different Types of Person-Environment Fit in Online Job Ads Influence Application Behavior and Applicant Quality? Evidence from a Field Experiment.