Mobilizing CSR

Apps, gamification can help get employees involved
By Lindsey Goodchild
|Canadian HR Reporter|Last Updated: 10/05/2015

As much as we are living in an increasingly connected world, finding effective ways to engage and mobilize employees around corporate programs remains a challenge. Employees are busy, have competing priorities and are employed in a complex matrix of different work arrangements (such as remote or virtual work, flextime, telecommuting and satellite offices), creating a difficult environment to meaningfully connect with employees. 

Nowhere is this problem clearer than with managers tasked with rallying employees around corporate social responsibility (CSR) initiatives.