Starbucks Canada brews up youth hiring initiatives

But one critic suggests the initiative is more of a public relations exercise
By Sabrina Nanji
|Canadian HR Reporter|Last Updated: 12/11/2015

Budding baristas should rejoice — in mid-November, Starbucks Canada announced a plan to tackle rising youth unemployment. The coffeemaker said 10 per cent of all new hires would be chosen from a pool of young workers between 16 and 24 who are not working and not in school.  

The program was first piloted in Toronto in April and is expected to exceed its initial goal of 150 jobs for its first year (on top of the 109 young workers hired in the first six months). Montreal and Vancouver are next on the list of locations, with other cities to follow.