Perception, trust key to customer brand – and, therefore, employer brand

To attract the best and brightest talent, it’s about aligning your brands
By Mar Guerrero Busquets
|Canadian HR Reporter|Last Updated: 01/22/2016

Imagine you have just had a really poor customer experience with a company. Would you want to work for it? And if a company went above and beyond to delight you as a customer, would you be more inclined to take a call from one of their recruiters? 

How people perceive an organization as consumers, the trust they build in that organization to serve them well and behave respectfully, affects how they perceive them as a potential place to work. And we all know no business strategy can be successful without the right people to execute it.