Are we really in this together?

Until watered-down employee communication is replaced with direct, honest messages, the prize of a passionate and engaged workforce that is focused on a company’s vision will remain elusive
By Sandy French
|Canadian HR Reporter|Last Updated: 05/20/2004


o you talk to your employees in the same way you talk to the media? Has your corporate communication become so politicized — so spun — it is actually a detriment to building a loyal workforce?

For the last 10 years, business leaders have faced myriad bottom-line pressures including fluctuating markets, a greater focus on profits and more active shareholders. To help manage external audiences such as the media and shareholders, companies have hired spin doctors — communications and public-relations experts.