'Creativity means business'

Report encourages Toronto to support arts community to boost economy
By
|hrreporter.com|Last Updated: 08/04/2006

One in four of Canada's creative jobs are in Toronto, but the city must be more aggressive in promoting the arts to youth and making it easier for artists to live and work in the city if it wants to take advantage of existing talent and encourage the next generation, according to a new report.

"Creativity means business," said Meric Gertler, one of the authors of the report,

Imagine a Toronto… Strategies for a Creative City