The next frontier of employee communication

Blogs and wikis allow individual workers to collaborate worldwide
By Shannon Klie
|Canadian HR Reporter|Last Updated: 10/20/2006

In 2002, IBM, the Armonk, N.Y.-based computer giant, began an employee-to-employee communications experiment called “jamming.” This social computing phenomenon used web-based programs to lead IBM’s 340,000 global employees in a directed 72-hour online discussion.

In Values Jam, employees discussed what they thought were the company’s values and thousands of posts were distilled into three core company values.

“We found that very useful and important because the employee participation in the process, the employee involvement in actually shaping the values, which are quite detailed and specific, validates them and gives them an authority that may not otherwise be there,” said Ben Edwards, the director of IBM’s new media communications.