Montreal needs ‘brand’ new recruitment strategy

Low birth rate and immigration among issues discussed at summit. English speakers welcome
By Shannon Klie
|Canadian HR Reporter|Last Updated: 11/30/2006

Montreal needs to brand itself as a city where the best and the brightest want to come to work if it hopes to survive the looming talent shortage, according to the president of online job board Monster.ca.

“It’s going to take a very well defined strategy for Montreal to address this issue and part of this strategy will be about becoming better at promoting the city and the benefits of the city to a much broader audience,” said Gabriel Bouchard.

“It’s very tough now because we’re competing with many other countries around the world that are all facing the same issue.”