News flash: Employee newsletters can be compelling

The good ones understand,and stay in touch with, their readership
By Uyen Vu
|Canadian HR Reporter|Last Updated: 01/11/2007

With 18 years of experience working on employee newsletters and corporate publications, Jennifer Wah has seen the pendulum swing from one end to the other.

Ten years ago, when employers were setting up intranets, copy got pared down. Useable morsels of information became the norm, delivering the corporate message succinctly and efficiently. But somewhere along the way, the human story got lost, said Wah.

But employers are now going back to newsletters, trying to connect with employees via highly visual publications and very down-to-earth, personal stories. Wah, founder of communications company Forwords in North Vancouver, B.C., has been increasingly hearing a different kind of request from corporate clients.