The ‘what’s in it for me?’ factorRecruiters need to learn how to speak the language of marketing to sell themselves in a tight labour marketBy Rick Harcourt02/12/2007|Canadian HR Reporter|Last Updated: 02/06/2007 Lori Colborne comes to the world of candidate attraction and retention from a marketing perspective. A professional speaker and consultant, she has travelled all over North America to work with senior executive teams on their internal and external marketing strategies. What she’s seen has amazed her. Companies with elegant waiting areas where clients sit on leather couches and sip fresh Starbucks coffee — while the staff eat lunch in a dingy, windowless room shared with the furnace.The problem, she says, is that organizations need to realize that their most important “customers” — the ones who are going to win repeat business and amaze clients — are the staff. And to attract the right staff, organizations need to have a marketing mentality. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.