The tide turns as offshore comes onshore

‘Nearshoring’ gains foothold as foreign markets become more expensive
By Danielle Harder
|Canadian HR Reporter|Last Updated: 05/02/2008

John Rafuse remembers getting access to a computer for the first time in Grade 5 and playing Asteroids later as a teenager. At 40, he considers himself the “oldest of the digital generation.”

Today, as executive vice-president of HeavyLifters Network, a Victoria-based technology and business consulting firm, he uses that cultural context to explain why many of his North American clients are moving away from offshoring.

The trend toward nearshoring — or onshoring, as it’s also called — is a result of many things, including cultural differences, he says.