The promise of engagement: Examining myths, truths (Guest commentary)

Engagement predicts just one per cent of company's profits
By Henryk Krajewski
|Canadian HR Reporter|Last Updated: 12/02/2008

True or false: Engagement is important to the overall performance of an organization? Easy. It’s true, right? I mean, this is important stuff, isn’t it?

Well, the answer really depends on what you mean by “engagement.” If you mean employees who actually feel connected to the company, fit within a strong, distinct culture and identify with the brand image then, yes — engagement is important. If, however, you mean will higher engagement scores actually relate to better performance, you may be surprised by the answer.

Hard facts about engagement surveys