The promise of engagement: Examining myths, truths (Guest commentary)Engagement predicts just one per cent of company's profitsBy Henryk Krajewski12/01/2008|Canadian HR Reporter|Last Updated: 12/02/2008 True or false: Engagement is important to the overall performance of an organization? Easy. It’s true, right? I mean, this is important stuff, isn’t it?Well, the answer really depends on what you mean by “engagement.” If you mean employees who actually feel connected to the company, fit within a strong, distinct culture and identify with the brand image then, yes — engagement is important. If, however, you mean will higher engagement scores actually relate to better performance, you may be surprised by the answer.Hard facts about engagement surveys To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.