Diversity makes employers more attractive to candidates

3 employers talk about how they’ve made diversity part of employer brand to attract and retain employees
By Shannon Klie
|Canadian HR Reporter|Last Updated: 04/20/2009

Since 2004, Assiniboine Credit Union in Winnipeg has been giving new Canadians three-month, paid work placements to help them integrate into the Canadian workplace.

“At the end, the intent is to hire them,” says Lisa Anderson, manager of employment and diversity at Assiniboine.

Over the years, the credit union has retained 80 per cent of the 30 participants in permanent positions, says Anderson.