Community involvement attracts ethnic Canadians: Study

Sponsoring cultural events and helping immigrants settle in Canada among ways businesses can reach this population
||Last Updated: 08/25/2009

Supporting ethnic communities can be good for business, according to a new poll.

The Ipsos Reid survey of 388 ethnic and new Canadians found 61 per cent prefer to do business with a company that is involved in their ethnic communities.

“Because there are still only a handful of companies that are reaching out to each ethnic community, a well thought-out community initiative that resonates with the ethnic group can have immediate impact,” said Jill Hong, vice-president at Ipsos Reid in Toronto.