Rewards outweigh risks of social media

Employers can boost employee engagement by embracing social media as part of internal communications strategy
By Carolyn Ray
|Canadian HR Reporter|Last Updated: 10/18/2009

Social media has received a lot of attention because of its ability to connect people. But it also has the potential to enhance employee engagement, so employers should seriously consider it as part of an internal communications strategy.

Embracing social media requires a shift in perspective, from the “old” way of communicating to the “new” way. (See below “Out with the old.”) Organizations should be more concerned about being left behind than losing control. Although there is some risk in giving up message control as employees freely express their opinions, the rewards clearly outweigh the risks.

A ‘game changer’ for internal communications