Employer rating sites: Why they matter

To create a strong internal brand, employers need to treat employees as customers by giving employee reviews the same weight
By Lukas Pesa
|Canadian HR Reporter|Last Updated: 10/02/2017
Ratings
With employer rating sites attracting millions of users each month, employers should be concerned about employee reviews and the impact they may have on an internal and external employer brand, as well as the bottom line. Credit: Alexander Lysenko (Shutterstock)

Professional communication is undergoing a shift. With tech-savvy millennials beginning to work their way into management positions, new communication apps constantly being developed, and social media continuing to reshape how employees communicate internally, the business world has become more connected than ever.

In being connected, employees and managers are more capable of sharing their opinions with a broad audience. This includes their thoughts on current and former employers. Just like consumers can rate their experiences with vendors through sites such as Yelp or TripAdvisor, former and current employees can rate their work experiences through sites such as Workopolis and Glassdoor.

With employer rating sites attracting millions of users each month, employers should be concerned about employee reviews and the impact they may have on an internal and external employer brand, as well as the bottom line.