Avoiding the risks

An outline of steps employers can take to avoid the pitfalls of social media
By William Watson and Susan MacMillan
|Canadian HR Reporter|Last Updated: 08/08/2017

It’s 2017 and social media has never been more popular. Many people use social media accounts daily — and employees and employers are no exception. 

But social-networking sites are rife with offensive behaviour and inappropriate images. So it’s not surprising that an employee’s online “bad behaviour” can negatively impact her employer.

More surprisingly, an employer’s use of its own accounts can also be problematic.