Authentic — not symbolic — CSR resonates with employees: study

While employees may appreciate CSR initiatives, the more authentic efforts will have a greater impact than 'greenwashing,' says a study

Authentic — not symbolic — CSR resonates with employees: study

While plenty of employers claim to practise corporate social responsibility (CSR), it’s the ones that have authentic CSR initiatives that will see a greater impact on employees, according to a study.

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