Is it time to hire a community manager? (Guest commentary)

Hot new job title gives employers someone to drive social media strategies — if your company doesn’t have one, it will likely need one soon

Community managers are the social butterflies of a company and its offerings. They are not sales people, customer service reps, Internet marketers or public relations people, per se. They do, however, spread the word about what a company offers — they engage with clients, prospects, the public and the media to talk about your company and how great it is — through social media.

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