What to look for in staff

According to the Towers Perrin model for employee branding: “Most companies passionately pursue one of three dominant business strategies that drive their value proposition, and each value proposition implies a set of desired employee behaviours from different employee groups.”

The three common strategies and expected behaviours:

Operational efficiency: Best Cost

Staff expected to demonstrate:

•speed;

•efficiency;

•cost cutting;

•resourcefulness;

•creativity;

•commitment;

•care; and

•teamwork.

Product excellence: Best Product

Staff expected to demonstrate:

•innovation;

•passion for quality;

•continuous improvement;

•risk taking; and

•detail orientation.

Customer intimacy: Best Experience

Staff expected to demonstrate:

•respect for people;

•teamwork;

•caring/sensitivity/empathy;

•listening skills; and

•friendlyness.

Staff are:

•empowered;

•anticipatory; and

•experienced (low turnover).