1 in 3 parents don’t understand child's job: Survey

LinkedIn introducing ‘Bring In Your Parents Day’

One in three Canadian parents admit they are unfamiliar with what their child does for a living , so they may find it challenging to provide the right advice to support their child's success, according to a survey released by LinkedIn, which is launching a LinkedIn Bring in Your Parents Day.

“Given all of the new types of jobs created over the past few years, it’s understandable that a lot of parents may not understand what their kids actually do at work each day,” said Pat Wadors, vice-president of talent at LinkedIn. “We created LinkedIn Bring in Your Parents Day so that professionals worldwide can provide their parents a glimpse into what they do at work and, in return, learn valuable lessons and even greater admiration from their parents.”

More than one-half (55 per cent) of parents want to learn more about what their child does, and more than one-third feel it could be beneficial to their child’s career development if they had a better understanding of the child’s job, found the survey of 7,683 parents of workers, 12,015 parents and 13,064 workers in 14 countries (Australia, Brazil, Canada, France, Germany, Hong Kong, India, Italy, Netherlands, Singapore, Spain, Sweden, the United Kingdom and the United States).

The top 10 misunderstood jobs in Canada

(percentage of parents who aren’t confident in their ability to describe the job):

1. Sub editor (74 per cent)

2. Data scientist (72 per cent)

3. Actuary (66 per cent)

4. Social media manager (65 per cent)

5. PR manager (60 per cent)

6. Sociologist (58 per cent)

7. Radio producer (55 per cent)

8. Fashion designer (49 per cent)

9. Engineer (46 per cent)

10. Sports team manager (45 per cent)

The LinkedIn parents’ day will be held in those 14 countries and companies already taking part include Deutsche Bank, Edelman, Logitech, Mindjet, Regus and Trulia. More information can be found at www.LinkedInBringInYourParents.com

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