Avoid the user manual approach

How to entice younger workers to appreciate pensions

Car buyers get excited about many things: Stylish curves might appeal to a 20-something man, the ability to transport an entire hockey team might appeal to a 30-something mom. Even if people can’t afford the car of their dreams, they consider all available features before buying. But no one ever fell in love with a car by reading the user manual — it’s the glossy brochures, YouTube clips and car shows that draw people in.

To read the full story, login below.

Not a subscriber?

Start your subscription today!