Video racks up nearly one million views and counting
At Canadian HR Reporter, we’re a sucker for a good recruitment video.
Even better if the video makes us laugh — and the New Zealand Police checked off all the boxes with their latest effort, which has been viewed nearly one million times on YouTube as of Dec. 1.
The “Do You Care Enough to be a Cop?” campaign uses a mix of brash Hollywood style, humour and teamwork to get the message out that being a police officer can be a great career.
It features the police band, helicopters, a YouTube star — and more. But don’t take our word for it. Have a look for yourself.
Do you care enough to be a cop?