‘LifeWorks speaks directly to our motivating purpose as a business’
Morneau Shepell has announced it is planning to change its name to LifeWorks.
The company is looking to support its growth strategy in the global market for total wellbeing solutions.
“While the Morneau Shepell name has ably served our company through many years of profitable market and geographic expansion, we believe our next stage of growth will require more focus on branding that the new name is intended to support,” says Stephen Liptrap, president and CEO of the company. “LifeWorks, as a name, speaks directly to our motivating purpose as a business ― improving lives, improving business ― by emphasizing the idea that if you improve a person’s life, you’ll improve their performance at work.”
Last year, Starbucks Canada announced it was providing 24,000 employees and their family members with access to the LifeWorks digital wellness platform and application.
The proposed name change will be presented to shareholders as a special resolution for approval at the company’s annual meeting of shareholders on May 14.
Back in 2008, Morneau Sobeco Income Fund, a provider of employee benefits consulting and administrative solutions, acquired Shepell-fgi, a provider of employee health and productivity services, and became Morneau Shepell.