How to run 'Ask me anything' town halls without losing control

Atlassian’s ‘rich jerk’ dispute offers sharp lessons on managing open employee forums: employment lawyer explains Canadian context

How to run 'Ask me anything' town halls without losing control
Jonathan Dye

When Atlassian fired a U.S.-based engineer after she mocked the chief executive as a ‘rich jerk’ in an internal Slack channel, the dispute quickly moved from an ‘Ask me anything’ (AMA) video call to a U.S. labour board hearing.

The dispute stemmed from a 2023 restructuring involving job cuts and title changes, followed by an all-hands AMA and heated internal chat. While Atlassian counsel framed the issue as a ‘line‑drawing exercise’ between complaints and abuse, a National Labor Relations Board (NLRB) lawyer pointed to the company’s ‘Open Company, No Bullshit’ culture as context for blunt employee feedback.

For Canadian employers, the case is a reminder that open forums with anxious employees are anything but casual conversations.

Jonathan Dye, partner at Filion Wakely Thorup Angeletti, says the first decision point is whether an open forum is needed at all, particularly around layoffs and reorganizations.

"It’s not how I would normally advise people, my clients, to do things; it’s better to do it in smaller controlled groups or one-on-ones, but obviously that’s not possible all the time," Dye says, pointing out that employers aren’t legally required to take live questions every time they deliver difficult news.

“Only do it where truly necessary,” he says. “Consider long and hard whether you’re really going to open it up to some sort of open forum."

Set AMA rules before emotions run high

If employers do choose an AMA-style format, Dye says structure and ground rules have to come first, stating the basics such as whether questions are submitted in advance, if a moderator screens them, and whether side‑chats are disabled to avoid dog‑piling or off‑topic commentary.

"In my experience, it’s much easier to try and enforce rules when people know there’s rules, than to try and create rules on the fly as things go wrong,” Dye says.

“Things can get out of hand pretty easily unless you've set the expectations ahead of time. It's only going to generate more animosity if you start to try and shut things down in response to something.”

That planning also means anticipating likely lines of questioning and how the leader on the hotseat will respond if things get heated. In today’s work environments, Dye points out, there are fewer opportunities for open discourse as communication recedes more and more behind digital platforms. Because of this, many leaders aren’t as practiced as they could be at speaking under pressure.

“This sort of communication is about being able to think on the fly,” he says.

“The management that's setting this up has to think about who's running the show, and it's got to be someone that can think on their feet or it will blow out of proportion.”

Most leaders are capable of handling a crowd to some extent or they wouldn’t be leaders, Dye adds – but there should still be attention paid to how realistically that person will be able to field tough questions without inflaming tempers or making things worse.

‘Rich jerk’: what to do if insults fly

The Atlassian dispute goes to the heart of how far employees can go when criticizing leadership in public internal spaces, with one side describing the engineer’s comments as "acrimonious … ad hominem attacks" and the other arguing she should be protected by the company’s own stated values.

In Canada, Dye explains, a similar outburst would rarely be protected on its own – calling a leader a "rich jerk," for example, is unlikely to engage whistleblower statutes or other specific protections, even within a conversation about layoffs or strategy.

“If all we’re looking at is that one specific example, then yeah, that person could probably be terminated if the company thought it was worthwhile to do that, knowing they’d either have to give a lot of notice … or they’d have to pay the person out,” he says.

Even without just cause, employers can end employment for misconduct that creates a negative environment, provided proper notice or pay in lieu is given and no human rights or reprisal protections are triggered.

From Dye’s perspective, that turns the decision into a risk‑benefit analysis, weighing legal exposure, cultural impact and the message sent to the broader workforce: "It’s an economic decision, a strategic decision, like every other business decision everybody makes every day."

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