New campaign by HRDC and province highlights 15 careers facing potential shortages
Youth in Prince Edward Island are being encouraged to seek out careers in trade and health occupations by Human Resources Development Canada.
The new campaign — “It’s not what you think, it’s what you know” — is designed to raise awareness of potential shortages in those sectors among youth and others making career changes in P.E.I.
“Industry and government groups have identified the need to promote to all islanders, particularly island youth, occupations expected to face skills shortages and good employment potential,” said Jane Stewart, Minister of Human Resources Development. “The campaign focuses not only on careers in the skilled trades and health care, but stresses the importance of making informed career choice.”
The campaign, which profiles young islanders working in various trade and health care fields, consists of radio, television and newspaper advertising, interactive community and school presentations, a Web site (www.careerknowhow.pe.ca) and a toll-free information line.
The campaign targets 15 specific jobs:
•pharmacist;
•plumber;
•cook;
•social worker;
•industrial electrician;
•machinist;
•registered nurse;
•construction electrician;
•metal fabricators;
•medical lab technologist;
•carpenter;
•heavy-duty equipment technician;
•speech language pathologist;
•welder; and
•automotive service technician.
It provides information about required education and skills, expected rates of pay, job responsibilities and potential work environments.
Mildred Dover, P.E.I.’s education minister, said career-related decisions students make in high-school can have a great impact on their future.
“The campaign provides us with great opportunities to increase public awareness of the many excellent career choices now open to island students, and to encourage interest in areas where P.E.I. has immediate needs,” said Dover.
Funding for the project — $467,652 — is coming from the Canada/Prince Edward Island Labour Market Development Agreement, managed by HRDC and the provincial Department of Development and Technology.
The new campaign — “It’s not what you think, it’s what you know” — is designed to raise awareness of potential shortages in those sectors among youth and others making career changes in P.E.I.
“Industry and government groups have identified the need to promote to all islanders, particularly island youth, occupations expected to face skills shortages and good employment potential,” said Jane Stewart, Minister of Human Resources Development. “The campaign focuses not only on careers in the skilled trades and health care, but stresses the importance of making informed career choice.”
The campaign, which profiles young islanders working in various trade and health care fields, consists of radio, television and newspaper advertising, interactive community and school presentations, a Web site (www.careerknowhow.pe.ca) and a toll-free information line.
The campaign targets 15 specific jobs:
•pharmacist;
•plumber;
•cook;
•social worker;
•industrial electrician;
•machinist;
•registered nurse;
•construction electrician;
•metal fabricators;
•medical lab technologist;
•carpenter;
•heavy-duty equipment technician;
•speech language pathologist;
•welder; and
•automotive service technician.
It provides information about required education and skills, expected rates of pay, job responsibilities and potential work environments.
Mildred Dover, P.E.I.’s education minister, said career-related decisions students make in high-school can have a great impact on their future.
“The campaign provides us with great opportunities to increase public awareness of the many excellent career choices now open to island students, and to encourage interest in areas where P.E.I. has immediate needs,” said Dover.
Funding for the project — $467,652 — is coming from the Canada/Prince Edward Island Labour Market Development Agreement, managed by HRDC and the provincial Department of Development and Technology.
