WestJet launches genderless uniforms

Company also changes nametags to allow room for pronouns

WestJet launches genderless uniforms

WestJet is moving diversity forward with new ensembles for staff.

The airline has launched genderless uniforms – called “The Lakes and Rocky Mountain” collections – for frontline staff, allowing workers to select the uniform most authentic and comfortable to them.

“Our WestJetters spend a lot of time in their uniform, so it was integral for us to create a product to the highest safety standard that reflects the diverse team members who show up every day to deliver care to our guests,” says Leah McDonald, WestJet, director of training and uniforms.

“This journey began four years ago and throughout the process, inclusivity has led our design and development. These uniforms were created for all bodies, allowing each of our frontline team members to proudly wear something that reflects their individual style, identity and authentic self.”

Previously, Amazon Canada launched a project to celebrate the experience and leadership of LGBTQ2S+ employees. Called Fièr.e.s (“Proud”), the project features five employees sharing their stories in a 50-page colouring book.

Read more: 5 key questions on dress code policies

WestJet consulted with staff across all departments throughout the development phases to refine the designs and create a product suited to those who would wear it, it says. The new uniforms have also been tested for harmful substances or possible skin irritants.

The airline also launched redesigned nametags featuring a newly created space for pronouns, to promote greater inclusivity.

WestJet also updated its tattoo policy to ensure frontline staff have the freedom to showcase visible tattoos and celebrate individuality while wearing their uniform.

In May, Virgin Atlantic became the first U.K. airline to allow cabin crew to display their tattoos.

“As a queer-identifying person, having options on what I can wear at work means a lot. When you look good, you feel better and when you feel better, you perform at your best,” says Jodi Tamuyao, WestJet Encore, cabin crew member. 

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