Taking the virtual route

In 2003, Skype ushered in a revolution, and anyone with a computer, webcam, headset and Internet connection could chat face-to-face with friends for free.

But as mobile devices began to outpace desktops and laptops with more advanced functionality and flexibility, there was a clear gap, and an opportunity to adapt the technology. Thanks in large part to Apple’s innovative efforts — with the launch of FaceTime for iPhone in 2010 — video telephony quickly transformed into a viable and accessible means of connecting humans virtually.

Now, virtual conversations are taking place in every corner of the globe. Video communication has been practically applied in a wide range of industries.

And new applications are being implemented by forward-thinking relocation companies to help build strong client relationships near and far — and boost productivity.

The communication revolution

Organizations of every size are under pressure to continuously adapt to compete in the rapidly expanding global market. In addition to an unpredictable economic climate, a geographically shifting business landscape has created a sense of urgency to attract and retain top talent on a global scale.

With opportunities from emerging markets in Europe and Asia, companies are focusing more attention on their corporate mobility professionals and programs to strategically guide them in placing and moving talent, while keeping associated costs under control.

Relocating employees has always been an expensive and complex proposition, with few variables that allow for cutting corners without affecting the overall experience. Among other factors, there are busy schedules and rigid timelines to consider, both of which significantly impede face-to-face communication, which is essential for establishing a foundation of trust and a successful relocation.

The virtual consultation

Recognizing the potential to improve processes for the mobility industry, a Serbian company developed a free-to-use solution that enables “virtual home consultation” with employees across the globe.

Through an embedded website widget, assignees or a family member can schedule a virtual consultation — or video walkthrough — of their home at their convenience.

Once they download the app to their mobile device, they connect with a relocation counselor via a video call. This face-to-face meeting helps to establish a personal connection, serving as the first touchpoint where clients can express concerns and ask questions.

The client is provided with preparation tips and instructions in advance: turn on lights, open cupboards and drawers, and give prior consideration to those items that may need extra care and special handling.

The next step is straightforward. Connecting through the client’s mobile device, both client and counselor view the layout and contents of the home in real time, with the client moving from room to room capturing everything from pots and pans to furniture.

Performing the virtual walkthrough takes about half the time of a traditional in-home visit and removes the obstacles and limitations that are often associated with conflicting time zones and distances.

High-quality video, with the option for the client to record and upload the footage, allows the relocation experts to review the footage if necessary.

This makes for a more accurate estimate of the cost of the move, and provides an early opportunity to address potential problems or identify pieces that may be considered hazardous or difficult to ship, as well as determining items that may need some extra care.

A holistic approach

Global assignments involve the everyday lives of both transferees and their families, who have policies to navigate, formalities to co-ordinate and legalities to adhere to — all while faced with the reality of adapting quickly to a new assignment and getting a job done.

With virtual consultations paving the way, the mobility industry will undoubtedly contribute to helping organizations reduce the expense of costly business-critical re-assignments, while providing comprehensive services that enable talented individuals to successfully perform on the world stage.