Improve your Web site

Attract more candidates online. Nine quick-fix improvements to make your Web site more attractive to job seekers.

(From a survey by WetFeet.com, an online recruitment strategy firm.)

1. Focus on simple navigation and fast downloads over flashy design.
2. Include candid information about corporate culture, career paths and business prospects.
3. Deliver prompt responses to students who submit a resume.
4. Include third-party information on your firm, including articles, rankings or awards.
5. Use graphs and bullet points rather than large blocks of type.
6. Put contact information up front, so it's easy to find.
7. Differentiate your firm's culture and market position from its competitors.
8. Keep your content current.
9. Segment your site into different sections for different types of job seekers — executives, students, MBAs, etc.

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