New brand for IT staffing firm

CNC Global becomes Sapphire Technologies

Toronto-based IT staffing firm CNC Global is adopting the name of its sister company, Boston-based Sapphire Technologies.

The new branding will allow the Canadian company to take advantage of Sapphire Technologies' international reputation.

Sapphire currently places more than 14,000 IT professionals in contract and full-time roles each year through 60 office locations in Europe, North America, Asia and the Pacific Rim.

"This strategy is driven by the needs of our customers," said Terry Power, president of CNC Global Limited. "Many are looking for continental and even global capabilities. A single brand will make it easier for them to understand and take advantage of our extensive capabilities."

CNC Global and Sapphire Technologies are members of the Amsterdam-based Vedior Group of Companies, an international staffing organization that serves employers in 50 countries.

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