Social media is becoming more popular with Canadian employers, as 44 per cent of chief information officers said their company’s policy permits employees to use social media sites such as Twitter and Facebook on the job, as long as it's for business purposes.
This is up from 22 per cent in 2009, found a Robert Half Technology survey of more than 270 CIOs.
While firms may be more open to the business applications of social media, almost one-third (32 per cent) of organizations still prohibit it completely at the office, found Robert Half. But that’s considerably less than the 58 per cent who said the same in 2009.
One-fifth of those surveyed said their company policy allows employees to use social media for personal use only, up from 16 per cent in 2009.
"Most companies do feel that social networking sites can be leveraged as effective business tools for building their brand, whether it's marketing products or services, obtaining customer feedback or increasing the overall level of interactivity with their social media audience," said Lara Dodo, regional vice-president for Robert Half Technology in Canada. "However, all professionals should become familiar with their employer's social networking policy, as well as exercise good judgment when using these sites for personal use."
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