Employers that work toward positive cultural and societal change see positive effects on employee trust, satisfaction and brand reputation
![Attracting, retaining with purpose](https://cdn-res.keymedia.com/cdn-cgi/image/f=auto/https://cdn-res.keymedia.com/cms/images/ca/126/0333_637144862788227021.png)
When it comes to attracting and retaining top talent, employers need to understand what employees really want from their employer.