B.C. woos Ontarians and Quebeckers west

'Cheeky' campaign highlights western job opportunities

Roses are neat, violets are best and British Columbia is hoping daffodils will convince Ontario and Quebec residents to move west.

A B.C. campaign has carpeted two major subway stations in Toronto and Montreal with large decals of the yellow flowers and bought up all available ad space with posters announcing B.C. is in bloom and is a place to find dream jobs.

B.C.'s Economic Development Minister Colin Hansen said the $382,000 "cheeky" campaign will last one month in Toronto's Union Station and Montreal's Berri-UQAM station and will reach 400,000 commuters every weekday.

The goal of the campaign is to attract former British Columbians back home and interest professionals, students and workers to make the move west for jobs in sectors such as health care, construction, high-tech and hospitality.

Last week, British Columbia also sponsored job fairs in the Ontario cities of Windsor, Kitchener-Waterloo, Hamilton and Toronto.

B.C.'s employment has grown by 2.4 per cent in the past year, which is higher than the national average of 1.7 per cent. In January alone, 12,000 new full-time jobs were created in B.C.

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