Help wanted: Only cats need apply

Boss the cat becomes public face of company, goes on the payroll

BUCHAREST, Romania — A small Bucharest-based company has taken a different approach in recruiting its newest worker.

CATBOX, a maker of casual gifts, went through an unusual marketing exercise by hiring a cat named Boss to become its public face.

The company released a video showing Boss, a male Scottish Fold cat, seated at the desk,attending staff meetings and enjoying lunch breaks.

He competed against more than 700 other applicants to land the coveted gig — which comes with a paycheque of 150 euros ($210 Cdn) and 50 euros ($70 Cdn) of cat food every month.

Cyprian Velea, the cat’s owner, said Boss’ attitude would encourage people from all around the world to be proud of their pets.


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