Manitoba hopes to increase number of Aboriginals working in call centres

Funds strategy designed to identify best practices in recruitment, training and job retention for Aboriginal workers

Manitoba is funding a program to promote job opportunities for Aboriginal workers in call centres.

The Aboriginal Representative Workforce Strategy is a joint initiative of the Manitoba Customer Contact Association, Manitoba Advanced Education and Training and Manitoba Aboriginal and Northern Affairs.

The purpose of the strategy is to fill vacant positions in call centres through the integration of Aboriginal workers, resulting in a labour pool that is more representative of Manitoba’s population, the government said.

The strategy identifies methods and practices to help call centres in the areas of recruitment, training and job retention for Aboriginal workers.

The project includes $35,000 in funding from Manitoba Advanced Education and Training, $25,000 from Manitoba Aboriginal and Northern Affairs and $191,250 of in-kind and cash support from the Manitoba Customer Contact Association.

The Aboriginal community is the youngest and fastest growing segment of Manitoba’s population. Projections indicate that one out of every four people entering the Winnipeg workforce will be of Aboriginal descent by 2015.

Call centres in Manitoba employ more than 10,000 workers with combined annual salaries of more than $242 million.

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