Publicizing existing benefits increases perceived value without adding cost
Earlier this year, Tim Hortons published its first total rewards statements for employees, outlining all the things employees receive but may not appreciate at work — which include competitive base salaries, retirement savings plans, incentive programs, service awards, health benefits, learning and development and the work environment. The paper copies could be taken home and shared with families of the 1,800 corporate employees, says Michelle Preyde, senior director of corporate HR at Tim Hortons in Oakville, Ont.
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